Newsletter Marketing

It cannot be denied: As opposed to most marketing efforts such as print, radio or TV ads or status updates in social media feeds, e-mail marketing is a fast, target-specific as well as low-cost strategy for your sales message. E-mail marketing is still one of the most powerful conversion tools – as long as it is done the right way.

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THE PLENTIFUL ADVANTAGES OF Newsletter MARKETING:

  • avoid divergence loss thanks to a direct and segmented address of your (potential) clients
  • generate leads – potential clients will become aware of you with a high-quality newsletter
  • save time and money – newsletters have low production costs and can be sent at any time you want
  • foster dialogue with clients – clients can place orders and get back to you quickly should they have questions. Interactive content like surveys can also be included in e-mails rather easily
  • increase customer loyalty – a periodic newsletter helps you to keep in touch with your target audience
  • increase consumer acceptance and brand recognition
  • profit from viral distribution mechanisms by integrating social sharing options into your newsletter
  • get statistics fast and easily in order to optimize future e-mail campaigns

 

W4 knows e-mail. We develop an all-around e-mail marketing strategy for you. From content to design and programming, get the best service from one single source.

your contact

Sarah Wilhelm
Senior Consultant