Reach your clients wherever they are at the moment – be it on the street, on their way to work or on their couches at home. By now, the sale of tablets and smartphones has surpassed that of desktop PCs and laptops. All signs point to mobile. Successful marketing means to adapt to these changed circumstances and be available to your customers at any given time, whether it is with a mobile website (responsive design) or an app that offers added value such as push notifications, entertaining games or exclusive special offers. However, mobile marketing is much more than mere accessibility:
Optimized mobile marketing has many advantages.
No matter if it is B2C or B2B – W4 knows mobile. We can create a mobile content marketing strategy tailored to your target group. From concept to technical aspects such as responsive design or app programming – get the full mobile marketing service from a single source.
Mobile marketing combines all marketing measures with which users and customers can be reached via mobile devices. Mobile advertising must be prepared differently to achieve its goal: The screen is smaller, the handling is done by touch screen and the user behaviour is also different than in front of the computer. All these things are taken into account in mobile marketing.
If companies want to make use of mobile marketing, a mobile-optimised website is essential. The technical term for this is Responsive Design: Whether computer, tablet or smartphone, your website must be perfectly usable from every screen. If this is the case, you can, run mobile ads that link directly to the corresponding product or landing pages.
Mobile marketing is not only important, it's indispensable. More and more people are using their smartphones. The mobile device has already become a part of everyday life and it is impossible to imagine life without it. If companies want to reach their customers in the future, a mobile marketing strategy is absolutely essential.
Mobile marketing offers companies many advantages. You can reach your users all over the world, regardless of whether they are on vacation or not. And you also reach users around the clock. At the same time you have lower costs than with advertising on TV or radio, where you only reach a small fraction of your target group.