Social Media Marketing Social media have become a part of our daily lives. Whether it is public or private – hardly anyone can do without social networks. This is both a challenge and a chance for you. Be sure of one thing: your clients, partners and employees are on social networking sites. The only thing you have to do now is to identify the right channels and to work with them.
There are many kinds of social media. Here are the most relevant.
Facebook is the most popular social networks – in Switzerland, in Germany and the rest of the world. Everybody knows Facebook. People of all creeds, colors, ages and social backgrounds have made the social network part of their lives. As such, it has become one of the most important sources of information. And they expect to find you there as well.
Sie wollten schon immer mal Programmchef sein? YouTube ist die Social Media Plattform im Bereich Bewegtbild und hat sich ganz nebenbei zur populärsten Suchmaschine nach Google entwickelt. Mit einem eigenen YouTube Kanal wird Werbung zu Inhalt: Informieren und unterhalten Sie Ihr Publikum und vergrössern Sie damit Ihre Reichweite mit interessanten Videos.
Similarly to Facebook, Twitter has established itself as a part of people's daily lives. 870 members worldwide should be reason enough to use this channel as a communication tool.
Xing is the leading professional network in the German-speaking world. More than 13 million people have profiles here, 6.3 of them live in Germany, Austria and Switzerland.
LinkedIn is the international pendant to Xing. It has more than 200 members and is the most-used professional networking site in the world. It has 3 million members in the German-speaking world.
Social media marketing needs professional assistance. It is worth the effort!
Social media is not a temporary hype. Individual channels may change, yet the principle of communicating via social networks will continue into the future. It is absolutely necessary to integrate social media into your long-term marketing strategy.