After several campaigns that we have already implemented for EBL (Genossenschaft Elektra Baselland), our long-standing client entrusted us with the comprehensive webpage relaunch. So it was just a matter of getting started and moving from the old content management system Magnolia to HubSpot CMS, including marketing automation. As a Hubspot Platinum Partner, we were naturally happy to take on the challenge.
The primary goal was to create a responsive and interactive website that works flawlessly on all devices. Furthermore, the focus was on user-friendly maintenance for content managers to publish content quickly and easily. This is made possible by HubSpot's "Wysiwyg" editor - true to the motto "What You See Is What You Get." Content management couldn't be easier.
The relaunch was a step towards digital transformation. In addition to the existing forms, additional forms were integrated into the website in smart configurators or order processes to generate leads and make life easier for marketers and customer service employees. After the integration of the CMS, EBL is comprehensively digitized with the new HubSpot platform.
The size of the website, with around 140 pages and plenty of forms, presented a challenge. In the end, we were able to implement the final relaunch quickly because we were able to prepare all the necessary steps, such as SSL provisioning or the domain change for all pages, seamlessly in HubSpot.
The new website ebl.ch now appears in new splendor: it is faster than before, search engine optimized, features an improved design, ensures more efficiency through the digitalization of processes, and is easy to manage thanks to dynamic and user-friendly modules.
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