ABOUT The Client:

Toucan Flooring, a flagship brand under the global manufacturing powerhouse Triforest Inc., stands as a market leader in high-performance laminate and SPC luxury vinyl flooring. Since its inception in 2000 with MDF panel board production, Triforest Inc. has consistently strived to deliver top-quality flooring solutions at exceptional value. With manufacturing facilities in China and North America (including just outside Toronto, Canada), and a strong North American presence with locations in major cities like Vancouver, Toronto, Los Angeles, Atlanta, and Chicago, Toucan Flooring is committed to providing local product availability and outstanding service. Their dedication extends to continuous investment in both manufacturing capabilities and physical locations to best serve their expanding customer base.  

The CHALLENGE:

While Toucan Flooring boasted a strong market presence and a wide range of high-quality products, their previous e-commerce platform, built on NetSuite, presented limitations in terms of user experience, product discoverability, and the integration of innovative features. Recognizing the need to enhance their online presence and better connect with their customers, Toucan Flooring sought a modern, flexible, and customer-centric solution. Key challenges included:

• Migrating Website from Netsuite to Shopify: Ensuring a smooth transition without disrupting existing functionalities and data.

• Preserving Existing Functionality: Replicating crucial features that their customers had come to rely on.

• Maintaining Product Specificity: Implementing robust filtering options based on unique product specifications.

• Introducing Advanced Features: Integrating a "Best Match" functionality to connect the customers with nearby warehouses and distribution centers.

The Solution:

Understanding Toucan Flooring's vision for a dynamic and engaging online presence, our team embarked on a comprehensive relaunch of their website on the Shopify platform. Our approach focused on leveraging Shopify's flexibility and app ecosystem to address their specific needs:

• Seamless Migration: We meticulously planned and executed the migration from NetSuite to Shopify, ensuring all product data was transferred accurately and efficiently.

• Functionality Replication: We expertly rebuilt all essential functionalities within the Shopify environment, ensuring a familiar experience for returning customers.

• Granular Filtering System: We implemented a sophisticated filtering system that allows customers to easily narrow down their product search based on specific attributes and technical specifications, making it simple to find the perfect flooring solution.

• "Best Match" Warehouse and Showroom Locator: We integrated a "Best Match" feature that intelligently identifies and displays the closest physical showrooms and warehouses to the customer's location, enabling them to experience the products firsthand.

• "See Products in Your Room" AR Integration: We incorporated cutting-edge augmented reality technology, allowing customers to visualize how different Toucan Flooring products would look in their own spaces, significantly enhancing their confidence in their purchasing decisions.

The CONCLUSION:

• The relaunch of Toucan Flooring's website on Shopify has yielded remarkable results, setting a new standard for their digital presence:

  • Enhanced User Experience: The modern and intuitive design of the Shopify platform provides a seamless and enjoyable browsing and purchasing experience for customers.  

  • Improved Product Discoverability: The robust filtering system empowers customers to quickly and easily find the exact flooring they need, leading to increased engagement and conversion rates.

  • Bridging the Online-Offline Gap: The "Best Match" showroom locator effectively connects online customers with physical locations, driving foot traffic and fostering a more integrated brand experience.

  • Increased Customer Engagement: The innovative "See products in your room" AR feature provides a unique and engaging way for customers to interact with the product catalogue, leading to greater confidence and potentially higher sales.

  • Future-Proof Scalability: The Shopify platform provides a scalable foundation for future growth and the integration of new features, ensuring Toucan Flooring remains at the forefront of the industry.

  By embracing a modern e-commerce platform and integrating innovative features, Toucan Flooring has not only maintained its existing strengths but has also laid a solid foundation for continued digital success and enhanced customer engagement. This relaunch exemplifies their commitment to providing exceptional products and a superior customer experience in both the physical and digital realms.