A workshop for those who want to expand their business with more visual and direct marketing activities.
2021, TikTok’s users has passed the 1 billion mark and over 20 billion video views, covering more than 150 countries and regions around the world. It is the largest short video platform in China. TikTok's overseas version downloads have exceeded 2 billion. In the first quarter of 2020 alone, it reached 315 million downloads.
What is TikToK?
TikTok is a social short video platform with about 400 million people sharing videos every day. Except for private users, a large amount of businesses are getting involved in TikTok, making TikTok a frontier for short video content marketing.
Why is TikTok so successful?
Many social media platforms that launch these days find only minimal success, but in the middle of all that, TikTok has found the power to stay and grow. The secret? TikTok has built their system with the power for videos to go VIRAL.
Another key to TikTok’s success is cross-platform promotion. Users can share videos on Twitter and Instagram. Not only does this accelerate the rise of viral TikTok videos, it also helps drive new users over to TikTok.
TikTok Marketing – Best Pracitce
For B2C companies TikTok is a world of opportunities. Many large and small brands are leveraging the power of the “challenge format” to gain brand exposure with hashtags.
A great example is the company Cookie Bros, who doubled its 2019 sales in just four months and received national listings from supermarkets such as Rewe or Edeka - thanks to innovative TikTok marketing.
Other examples of more standard brand awareness can be seen in the AXA Switzerland channel which posts a stream of entertaining videos, all designed to boost brand awareness.
Another excellent example of successful low-budget marketing is BMW, the Bavarian automobile company. They launched the hashtag campaign #the1challenge, which encourages TikTok users to post short videos of themselves showing off their best dance moves with the BMW Series 1.
Why should your Company use TIKTOK?
- TikTok has already 400 million daily active users and the number is growing rapidly.
- Users of TikTok are the current and future main consumers.
- Strong cashability of TikTok has attracted more and more companies.
- TikTok Ad and Service system enables precise marketing campaigns.
- The coming 5G will boost the development of video platforms, prepare now!
To date, TikTok is mainly used by private individuals, influencers and some celebrities. This makes the level of trust high and the engagement rate even higher. A message sent on TikTok has a much greater impact than a message sent on Instagram. Why? Because Instagram is already deep in the marketing game. So far, TikTok is largely unaffected. The first companies to start on TikTok will therefore be able to easily build lasting relationships. A study found that more than 50 % of all consumers interact with a brand after watching a video they posted on social media (Brightcove, 2019).
