You are probably here because you understand the opportunity Facebook is for your business.

In fact, the opportunity is so big, you need to know HOW to use the Facebook ecosystem correctly to create a profitable strategy, otherwise it can go wrong without professional training.

If you are a small business with a storefront, or a large corporation, you cannot ignore Facebook, because your competition is not going to ignore it either.



Expose to future customers

Your customers are on Facebook, and with proper targeting, you can show them your message. If you do not put your message up, sooner or later your competition will.

Gather Leads

If you don’t know how to build your database of leads with Facebook, you are missing out. Facebook makes it easy to collects leads.

Reach your exact target audience

Not only age, gender, and location. You can learn how to show your ads, pages, and lead collection forms to the exact people who are interested in you.

A ready audience

People are already on Facebook, and without asking questions (like on Google), they can get information about your company and opportunities that they have not even thought about yet.

And much more...

Customers can book appointments directly on Facebook, see your store location or event, boost your SEO with more traffic, and much more.



In this Facebook Business workshop and training course, you will learn all the necessary steps to integrate Facebook into your business or improve an existing Facebook advertising strategy.

You will learn all the necessary steps to integrate Facebook into your business or improve an existing Facebook strategy. We offer this Facebook for business workshop customized to your needs. If you have specific goals using Facebook, we will customize the course details.

1. Introduction

  • Latest social media trends
  • Facebook demographics
  • Making sure you stay within the law

2. Facebook for Business

  • Understanding Facebook from a business perspective
  • Using Facebook strategically
  • Facebook as a marketing tool
  • Facebook as a branding tool
  • Using Facebook to interact with existing customers

3. Your Business on Facebook

  • Defining your company’s Facebook goals

4. Creating and Managing Content

  • Creating Facebook business pages
  • Writing posts
  • Deciding on content and tone for your Facebook page
  • Consistent branding
  • Using pictures for impact
  • Integrating Facebook into your website
  • Tips and tricks to make page moderation easy
  • How to manage negative comments
  • Overview of Tabs, Apps, Widgets and Connect
  • How to run competitions in Facebook
  • Linking with other social media channels

5. Facebook Advertising

  • The role of Facebook ads
  • Will Sponsored Stories, Facebook Offers or Promoted Posts help you achieve your social media marketing goals
  • Identify new and potential customers
  • Broad targeting vs precise interests
  • Using ads to get more likes, engagement and sales
  • Cost versus ROI

6. Facebook Apps – An Overview

  • What are they and when to use them?
  • The role of Facebook Apps
  • Case studies – what works and what doesn’t

7. Measuring Your Facebook Marketing Succes

  • Using Facebook Insights
  • Assessing cost versus return on investment
  • Measuring audience engagement


Key Take-Aways And Learnings

After this Facebook workshop and course you will have practical knowledge and understand:

  • How to use Facebook to boost your company and business.
  • How to set up and run ad campaigns.
  • How to use features like Location, Jobs ads, Appointment booking, Lead generation, and more.
  • How to integrate with other marketing channels.
  • How to get a positive ROI with Facebook from day 1.



Download PDF for presentation to your team or manager


We come to you

Our special offer for you: We conduct the Facebook for Business workshop directly on site in your company - in Switzerland, Germany, Austria or Slovakia, and now Online.

There are no additional costs for you: Whether at one of our locations or in your company.

We invite you to visit us

We offer the Facebook for Business  Workshop in Baden (near Zurich) in Switzerland. Our workshop facilities can accommodate up to 16 participants. Comfort and a pleasant atmosphere are provided. You can reach us in only three minutes on foot from the main train station. 

We bring the Facebook for Business workshop to your event

Whether in a hotel conference room or other premises - we are agile and mobile.

Now also online!

You are propably already getting used to group calls with zoom. Just like in our regular workshops, where we come to your office or invite you to our workshop room, we will attend your zoom meeting or invite you to our zoom room for training!

Locations W4 Workshops


The Facebook for Business Workshop is available in English and German.


Length of this Workshop

The Facebook for Business Workshop lasts one day with breaks in between.

Cost of the Workshop – In person, on site

Our prices are valid for the whole group, not per person.
We can accommodate 3 - 9 people in a workshop, larger groups on request.
Price for a group of 3 - 9 persons: 3.500 CHF / EUR

Cost of the Workshop – online

We would like to support your company in these interesting times and therefore offer our online workshop at a group flat rate of 2.500 CHF / EUR (group size: 3-9 participants).


Sarah Wilhelm
Sarah Wilhelm
+41 44 562 49 39
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