FACEBOOK BUSINESS TRAINING WORKSHOP

Expose to future customers

Your customers are on Facebook, and with proper targeting, you can show them your message. If you do not put your message up, sooner or later your competition will.

Gather Leads

If you don’t know how to build your database of leads with Facebook, you are missing out. Facebook makes it easy to collects leads.

Reach your exact target audience

Not only age, gender, and location. You can learn how to show your ads, pages, and lead collection forms to the exact people who are interested in you.

A ready audience

People are already on Facebook, and without asking questions (like on Google), they can get information about your company and opportunities that they have not even thought about yet.

And much more...

Customers can book appointments directly on Facebook, see your store location or event, boost your SEO with more traffic, and much more.

In this Facebook Business workshop and training course, you will learn all the necessary steps to integrate Facebook into your business or improve an existing Facebook advertising strategy.

You will learn all the necessary steps to integrate Facebook into your business or improve an existing Facebook strategy. We offer this Facebook for business workshop customized to your needs. If you have specific goals using Facebook, we will customize the course details.

1. Introduction

• Latest social media trends
• Facebook demographics
• Making sure you stay within the law

2. Facebook for Business

• Understanding Facebook from a business perspective
• Using Facebook strategically
• Facebook as a marketing tool
• Facebook as a branding tool
• Using Facebook to interact with existing customers

3. Your Business on Facebook

• Defining your company’s Facebook goals

4. Creating and Managing Content

• Creating Facebook business pages
• Writing posts
• Deciding on content and tone for your Facebook page
• Consistent branding
• Using pictures for impact
• Integrating Facebook into your website
• Tips and tricks to make page moderation easy
• How to manage negative comments
• Overview of Tabs, Apps, Widgets and Connect
• How to run competitions in Facebook
• Linking with other social media channels

5. Facebook Advertising

• The role of Facebook ads
• Will Sponsored Stories, Facebook Offers or Promoted Posts help you achieve your social media marketing goals
• Identify new and potential customers
• Broad targeting vs precise interests
• Using ads to get more likes, engagement and sales
• Cost versus ROI

6. Facebook Apps – An Overview

• What are they and when to use them?
• The role of Facebook Apps
• Case studies – what works and what doesn’t

7. Measuring Your Facebook Marketing Succes

• Using Facebook Insights
• Assessing cost versus return on investment
• Measuring audience engagement

Key Take-Aways And Learnings

After this Facebook workshop and course you will have practical knowledge and understand:

• How to use Facebook to boost your company and business.
• How to set up and run ad campaigns.
• How to use features like Location, Jobs ads, Appointment booking, Lead generation, and more.
• How to integrate with other marketing channels.
• How to get a positive ROI with Facebook from day 1.