W4 offers you a variety of marketing workshops, with which you can expand your marketing skills and propel the success of your campaigns. Each workshop aims at introducing a small number of participants to the topic in question. In order to do so, we are presenting them with theoretical input as well as with practical exercises. The goal of each workshop is for you to have gathered new knowledge and thus be able to optimize your company's marketing activities independently and efficiently.
This workshops not only teaches you the basis of inbound marketing but also how to efficiently implement inbound marketing within your own company in order to create new leads, nourish existing customer relationships and to improve the collaboration of marketing and sales. Pave your campaign's way to success with inbound marketing!
During our content strategy workshop, we help you create a complete content strategy. This includes personas, landing- and web pages, blogs as well as social media and newsletters. Optimize your content strategy in order to guarantee the success of your campaigns by ensuring a perfect interplay between different platforms.
During our HubSpot software training we make sure that you and your employees know exactly how to use HubSpot in detail. We show you how to effectively use the software within your company and whether there are still options t. Learn how to efficiently use all functions of the marketing software in order to drive your success.
During this workshop, you learn why email marketing is still of great importance and how to develop an email marketing strategy that is just right for your company. Learn what you absolutely need to pay attention to when creating email campaigns as well as how to tremendously optimize the opening and click-rates of your emails.