We have been providing STS with marketing automation and content marketing services for three years and look forward to many more years to come. STS is one of the leading vendors of mass customized pressure measurement solutions. To showcase their expertise in the field, we launched a blog with regular posts containing case studies as well as theoretical background information.
Moreover, a newsletter keeps customers and leads up to date on new blog posts as well as other STS-related news such as trade fair appearances. Using Hubspot marketing automation, we realized the blog, newsletter and landing pages for STS. Implemented workflows trigger actions based on customer behavior and help to align marketing with sales: leads are automatically qualified through a lead scoring model. As soon as they reach a defined score, a sales alert is automatically generated and sent to the responsible sales engineer.
The measures cover the markets Switzerland, Germany, France, Italy and China. The combination of content marketing and Hubspot marketing automation proved to be a winner, significantly increasing lead generation for the Swiss company. Moreover, to support STS in China, we have also designed a website that is hosted on Chinese servers (stssensors.com.cn) – an absolute must to be found on local search engines such as Baidu.
Today, we can look back on three educational and successful years in which STS was able to significantly increase its lead generation through the combination of content marketing and marketing automation. We look forward to many more years of good cooperation and for now simply want to take the time to say: Thank you!
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