W4 Praxismarketing

make it big in china with wechat and baidu

Anyone looking to develop their brand in China cannot do so without WeChat and Baidu.
More and more Swiss companies are discovering the Chinese market. No wonder!
China offers Western companies a lot of opportunities for expanding their international customer base.


W4 supports your marketing with offices in Beijing and Shanghai. Our local marketing experts develop campaigns tailored to your target group. In doing so, we combine our strategic know-how with our technological expertise. After all, not only cultural differences are to be considered. Marketers have to take into account the legal frameworks and available communication channels as well.

Marketing automation is currently on the upswing in the Chinese B2B sector. However, standard solutions often do not meet the specific requirements of the Chinese market because they were developed with Western communication practices in mind. Therefore, we have developed our own software solution specifically for marketing in China: We-Tomation.

W4 WeChat Marketing

Marketing automation based on WeChat

WeChat dominates online communication in the Middle Kingdom. There is simply no way around the mobile app. Originally created as a Chinese counterpart to Facebook, WeChat is much more today: In addition to messaging, ticket sales, competitions and promotions can be realized via WeChat. The possibilities are almost unlimited: the app even offers its own cashless payment service.

Marketing is, to a large degree, all about data today. Data gives you valuable knowledge that will help you to optimize your marketing activities. In China, however, regulations put restrictions on how data can be used by marketers. Apart from storing and processing personal data in China, the data generated with the powerful WeChat App has to be made productive in the first place.

To meet this challenge, we developed We-Tomation, a solution that allows you to connect your marketing automation software with the WeChat API. The advantages of this solution are:

  • Transmission of WeChat profile data into CRM (lead generation)
  • Tracking of user activity
  • Lead scoring
  • Direct messages to connected WeChat users with push notification (Lead Nurturing)
  • Collection and processing of user data is compliant with Chinese legal regulations

Individual content

The platform is not suitable for mass communication. Users expect individual content. Accordingly, a professional strategy is required.

your marketing allrounder

Due to the constantly growing number of users, WeChat is the perfect platform for B2B and B2C content marketing. Organizations can quickly and easily launch campaigns with WeChat and reach a very large number of app users.

Shopping on WeChat

Brands can create a complete web appearance using WeChat by integrating links to online shops. In addition to links, it is also possible to create a shop within WeChat.

Baidu Marketing

Search engine marketing (SEM) is indispensable for companies that want to be among the top search results. Many Western companies make sure that their websites are optimized for a great ranking on Google. Things are different in China, where Baidu is the most successful search engine. Baidu holds over 70 percent market share. Our W4 Marketing experts in Beijing help you to climb to the top of Baidu's ranking. We know the market in China, know what your target audience is interested in and how to best address potential customers in China. Our Chinese marketing staff creates high-quality and search-optimized content in Chinese (the language with the world's most native speakers).

W4 Baidu Marketing

Marketing in the age of digitalization requires a systematic, strategic online presence and corresponding campaigns. We realize a professional and targeted online marketing for the Chinese market in line with our motto "Marketing Meets Information Technology".

Get in touch!

By the way: We have also created a free white paper on the topic of international marketing. Download it here:

Download the free white paper now 

Your contact person


Sarah Wilhelm

Managing Director (CH)
+41 58 680 50 12
Contact us