Today, the customer is the first to take action – that is, if they like what they see. Since requirements vary greatly, every target group receives their own content, personalized based on their specific needs, via their preferred channel. As a result, it is possible to convey products, brands and companies with added value.
Content marketing follows the goal of opening up target groups and generating customers by providing relevant high-quality content. The efficiency of marketing campaigns benefits tremendously from introducing a strong content strategy. Intelligent storytelling helps with creating leads as well as with binding customers in a non-intrusive and pleasant manner.
In more than 25 years, we have made sure that companies place their focus on relevant, high-quality content – simply for providing leads with exactly that information about services, trends, applications and products which they need for making or reaching a decision. Our customers come from different business sectors and thus have very specific requirements – often, a long-term collaboration has been established, which in turn is based on a strong content marketing strategy.
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ETAVIS W4 has asked for help in finding ways to increase its own level of recognition and at the same time consolidate and further develop its position as an attractive employer and training company.