Content Studio – good content, memorable stories


score with search engine optimized, relevant and high-quality content: 

Today, the customer is the first to take action – that is, if they like what they see. Since requirements vary greatly, every target group receives their own content, personalized based on their specific needs, via their preferred channel. As a result, it is possible to convey products, brands and companies with added value.

Content marketing follows the goal of opening up target groups and generating customers by providing relevant high-quality content. The efficiency of marketing campaigns benefits tremendously from introducing a strong content strategy. Intelligent storytelling helps with creating leads as well as with binding customers in a non-intrusive and pleasant manner.


Optimized content marketing has three components:



  • improve your ranking on search engines
  • generate leads – get potential clients' attention
  • invite potential clients to spend some time on your website and encourage them to interact with the content you provide
  • raise brand awareness – clients will identify with your company
  • be recognized as an expert in your field of expertise – in short: create trust
  • profit from social sharing – users share interesting content with their peers
  • get to know your clients better by using monitoring tools – this is how you optimize future marketing efforts

You can find more information on the topic of content marketing and storytelling in our Marketingblatt: 

Read more

Read more about optimized content and how to choose efficient communication channels here: 

Text creation


The W4 story

In more than 25 years, we have made sure that companies place their focus on relevant, high-quality content – simply for providing leads with exactly that information about services, trends, applications and products which they need for making or reaching a decision. Our customers come from different business sectors and thus have very specific requirements – often, a long-term collaboration has been established, which in turn is based on a strong content marketing strategy.

Do you have questions, comments or require a personal meeting? Don't hesitate to contact us!

Your contact

Sarah Wilhelm
Senior Consultant