190711_CONTENT-STUDIO_EN

Content Creation Studio

 

score with search engine optimized, relevant and high-quality content: 

Today, the customer is the first to take action – that is, if they like what they see. Since requirements vary greatly, every target group receives their own content, personalized based on their specific needs, via their preferred channel. As a result, it is possible to convey products, brands and companies with added value.

Content marketing follows the goal of opening up target groups and generating customers by providing relevant high-quality content. The efficiency of marketing campaigns benefits tremendously from introducing a strong content strategy. Intelligent storytelling helps with creating leads as well as with binding customers in a non-intrusive and pleasant manner.

 

Optimized content marketing has three components:

CONTENT CREATION

Creation of high-quality content which is relevant for your target audience and takes the respective position in their customer journey into consideration. The content has to be appealing and offer added value.

CONTENT CURATION

Editing and contextualizing of thematically relevant content from outside sources. Relevant content is researched externally and presented with respect to the specifics of each target group.

SOCIAL PUBLISHING

Interacting with customers and leads on social media platforms, for example via comments or surveys. It is important to react quickly and be present on many channels.

THE ADVANTAGES OF CONTENT MARKETING AT A GLANCE:

  • improve your ranking on search engines
  • generate leads – get potential clients' attention
  • invite potential clients to spend some time on your website and encourage them to interact with the content you provide
  • raise brand awareness – clients will identify with your company
  • be recognized as an expert in your field of expertise – in short: create trust
  • profit from social sharing – users share interesting content with their peers
  • get to know your clients better by using monitoring tools – this is how you optimize future marketing efforts

You can find more information on the topic of content marketing and storytelling in our Marketingblatt: 

Read more

Read more about optimized content and how to choose efficient communication channels here: 

Text creation

PERSONAL OFFER

Answer the questions below for an offer

Your special offer for CONTENT CREATION, CONTENT CURATION, and SOCIAL PUBLISHING.

Whether you need Newsletters, Articles pages, Social Media posts, or Whitepapers, W4 is your one stop solution.

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1. Answers the questions on the left
2. Connect with our experts
3. Get a custom offer

The W4 story

In more than 25 years, we have made sure that companies place their focus on relevant, high-quality content – simply for providing leads with exactly that information about services, trends, applications and products which they need for making or reaching a decision. Our customers come from different business sectors and thus have very specific requirements – often, a long-term collaboration has been established, which in turn is based on a strong content marketing strategy.

Do you have questions, comments or require a personal meeting? Don't hesitate to contact us!

 

SUCCESS STORIES

 

ETAVIS

ETAVIS W4 has asked for help in finding ways to increase its own level of recognition and at the same time consolidate and further develop its position as an attractive employer and training company.

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STS

Content marketing in combination with search engine optimization is especially essential for this company, which has a very specific clientele and wants to expand further.

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Schaffner

All-round success in terms of information and user-friendliness: We created a mobile app, a product configurator and an investor relations website for Schaffner.

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W4

Switzerland
Idastrasse 14 // CH-8003 Zürich
St. Jakobs-Str. 191 // CH-4052 Basel

Germany
Königsbrücker Strasse 70 // DE-01099 Dresden
Ringstr. 19B // DE-69115 Heidelberg

Slovakia
Hviezdoslavovo nám. 17 // SK-81102 Bratislava

China
F13, No.6, Wuliqiao, Chaoyang District //
CN-Beijing

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