Surely you are familiar with the following situation: You are overflowing with ideas about where and how you want to present yourself. Everything seems clear – in theory. In practice, however, there are many challenges to overcome.
Choosing the right communication channels and professionally taking care of texts are aspects of paramount importance. This is so because a client's needs, the form of address and the content are dependent on the medium you choose.
The number of communication media increases:
The written word gains extra significance in online media. Content actively influences search engine optimization (SEO). Moreover, the communicated content is decisive when it comes down to whether a prospect becomes a client or whether a client chooses to be loyal to your brand.