Behind heart of zeus is a high-end streetwear fashion brand based in Switzerland. Heart of zeus offers fashion from the luxury segment that is as distinctive as the people who wear it. With his label heart of zeus, young designer Nicolas Afonso pursues the vision of establishing his streetwear brand first in German-speaking countries and later throughout Europe. In doing so, he ensures that every piece of clothing he designs also reflects his values: Quality, uniqueness, exclusivity and social responsibility.
W4 provided Nicolas Afonso with conceptual advice on setting up a global online store and took over the entire technical setup. As a startup, the modular system Shopify was suitable for him, which can be set up quickly and, with the connected payment service provider Stripe, maps classic order processes perfectly. Thus, the web store could be displayed in English and the prices in different currencies. Thanks to Stripe, there is a payment method for everyone - from PayPal to credit card payments to Apple Pay. In addition, a social media campaign generated the first streams of visitors to the online store and serves as a puzzle piece for continuously strong digital brand building.
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