Tourasia.ch is a Swiss tour operator who specializes in trips to Asia and in the realization of individual travel wishes. Tourasia.ch has received multiple awards for its services. A tour operator’s website needs a particularly attractive layout that triggers the users’ travel interest with its design and excellent image quality. Quick and clear navigation through individual pages is necessary so that visitors are able to immediately grasp travel possibilities and easily get to their desired trip. Together with the lead agency Top Line, W4 has realized the project in just six months.
Our customers requested a website relaunch which provides visitors with a clear and visually attractive presentation of the many travel possibilities that can be individually combined. The company’s backend systems needed to be integrated into the website in the sense of a service-oriented architecture (SOA). Moreover, the website has to offer a powerful travel configurator and be high-performing despite a large number of images. When it comes to website relaunches, the W4 team is an experienced partner and hence was happy to dedicate themselves to this project.
Users can look for their ideal trip with the help of travel filters and use the wish list to create their individual trip. An offer channel with a bookmark function has been integrated. The prospect receives an overview of all travel data like transfer, flight, accommodation, and book activities at a glance and can download this information as a PDF file. The offer is created via the website’s connection to tourasia.ch’s systems. The newsletter subscription is part of the website as is the marketing automation. For that, W4 has integrated the open-source marketing automation software mautic.org.
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