W4 Tourasia EN

Headless CMS with outstanding performance for tourasia.ch

Tourasia.ch is a Swiss tour operator who specializes in trips to Asia and in the realization of individual travel wishes. Tourasia.ch has received multiple awards for its services. A tour operator’s website needs a particularly attractive layout that triggers the users’ travel interest with its design and excellent image quality. Quick and clear navigation through individual pages is necessary so that visitors are able to immediately grasp travel possibilities and easily get to their desired trip. Together with the lead agency Top Line, W4 has realized the project in just six months.

The challenge

Our customers requested a website relaunch which provides visitors with a clear and visually attractive presentation of the many travel possibilities that can be individually combined. The company’s backend systems needed to be integrated into the website in the sense of a service-oriented architecture (SOA). Moreover, the website has to offer a powerful travel configurator and be high-performing despite a large number of images. When it comes to website relaunches, the W4 team is an experienced partner and hence was happy to dedicate themselves to this project.

Technical realization – many systems, one professional website

The website, which had originally been realized with Typo3, was implemented with the universal JavaScript framework gatsbyjs.org for the relaunch. It opens up the possibility of turning content into functional, visually attractive apps and websites. In order to do so, one can make use of data from peripheral systems. With the help of gatsbyjs.org, content can be loaded automatically and used in website creation. Moreover, it can collect markdown and data information. In the case of tourasia.ch, static as well as blog content is loaded from wordpress.com, which operates as a headless CMS. All trips are meanwhile taken from the internal trip management program as well as from TO Online, the back office program for tour operators. Mautic.org was integrated as a marketing automation email tool. Cloudinary.com is used for image management.

Users can look for their ideal trip with the help of travel filters and use the wish list to create their individual trip. An offer channel with a bookmark function has been integrated. The prospect receives an overview of all travel data like transfer, flight, accommodation, and book activities at a glance and can download this information as a PDF file. The offer is created via the website’s connection to tourasia.ch’s systems. The newsletter subscription is part of the website as is the marketing automation. For that, W4 has integrated the open-source marketing automation software mautic.org.  

Reactjs.org – for interactive user interfaces
Cloudinary.com – for efficient image management
Ensuring success – agile project management with our UI partner and customers


Website Relaunch

The creation of a website is a complex and multifaceted project, during which project managers, designers, developers, IT experts and content creators have to work hand in hand.

Marketing Automation

Know what customers want and manage campaigns effectively - marketing automation makes it possible.

Agiles Projektmanagement

Agile project coaching reacts with flexibility to different requirements: agile project coaching allows you to structure your tasks flexibly and meaningfully, while processes are continuously optimized. 



Cloud-based image and video management system for a central management and editing of data in the cloud.


The open source marketing automation tool for marketers monitoring, lead management, social media management, creating landing pages, newsletters and more.