We live in the age of transparency and social media. Customers share their experiences and opinions freely online. That is why the customer experience has become of paramount importance. And it matters already before a potential client makes a buying decision. Therefore, businesses should optimize the customer journey and anticipate client behavior. 

Give the people what they want before they have to ask for it. It is worth the effort: companies that are able to offer prospects a positive experience from the first contact to the actual purchase (and beyond) turn prospects into lifelong customers. And as happy customers like to share their experiences, they are also likely to recommend you to their peers. 


Personalize the Customer Journey

When the customer experience plays the lead, prospects receive exactly the information they need to become (returning) customers. Due to the volume of data involved, this is an impossible task without technology. That is why there is software that supports you in optimizing customer experience while conveniently freeing up resources you might want to use elsewhere. 

One of the best tools on the market is Sitecore, a platform that is content management system, product information management tool and marketing automation software in one. Sitecore enables businesses to deliver dynamic content to the right people at the right moment. This is possible because the software collects data with every on- and offline interaction. Based on this data, the software is able to predict the optimal customer journey of an individual prospect and enable an ideal customer experience. 


The benefits of Sitecore
That is how you benefit from customer experience marketing

W4 Services

W4 is an official Sitecore partner. We are happy to consult you on the benefits this customer experience solution will bring to your business. 



Sarah Wilhelm
Sarah Wilhelm
+41 44 562 49 39
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